This could not been more true since the introduction of first iPhone by Apple in 2008.
It was the first device of its kind which doesn't need buttons to press but works by our touch and it looks beautiful like a young model. Since then it has captured the fascination of everyone in the world , right from Fifth Avenue area in New York to old rustic city in India.
Recently when iPHONE 5 was about to release, around the world people starts lining up in the queue almost 48 hours in advance.
People queuing in a London store to buy iPHONE
Any ignorant person would assume after seeing such queue that the iPHONE is probably being distributed here for free.
But, no one in the world has become so obsessed with iPHONE than the young generation of China.
In China, it has a following equivalent to a religion, those who can afford it doesn't thought for a second while purchasing the most expensive model the "Gold iPHONE".
Gold iPHONE (once it had a cult like following in China)
then there are other normal people with small pocket who restore to extreme measures to own an iPHONE.
There was a news recently that a "Chinese couple sold their "infant baby" to buy the new iPHONE"
http://www.smh.com.au/digital-life/mobiles/couple-in-china-sell-baby-daughter-for-iphone-20131021-2vwiq.html
Then there was another news last year that a young boy of 17 years of age sold his kidney to buy a new iPHONE and iPAD.
http://www.huffingtonpost.com/2012/08/10/wang-shangkun-kidney-ipad_n_1764335.html
This boy named Wang Shangkun came from Anhui province, a poor region in central China, where inhabitants frequently leave home to find better work.
iPHONE and other apple products which are often manufactured in huge complexes in China are still generally too expensive for members of the country's working class,
It is the peer pressure from Society which forces these young people to take extreme meausres to get an Apple product.
The iPhone when launched in 2008 quickly became a status symbol product in Chinese social circles since its debut.
If someone wants to lubricate his "guanxi" -- relationship -- with an important person, these two products are often the gift of choice.
In another news during the launch of iPHONE 4 that a young girl in China has offered her virginity in exchange for an iPHONE. http://www.ibtimes.com/chinese-girl-offers-virginity-exchange-apple-iphone-4-consumerism-its-
Hopeful Chinese customers
wait outside an Apple store overnight before the mainland release of the
iPhone 4S on Friday in Beijing.
Disappointed people who failed to buy the product threw eggs at the Sanlitun store in Chaoyang district in Beijing. Armed police were sent to maintain order and two lead scalpers were taken away from the Xidan store.
Apple suspended its iPhone 4S sales in retail stores out of "security concerns" in Beijing and Shanghai only a few hours after sales were officially launched in China on Friday, due to the massive numbers of buyers.
No comments:
Post a Comment